Brianna Hoffman Named Director of Human Resources at The Amenity Collective

Brianna Hoffman has been chosen to take the reins as the new Director of Human Resources at The Amenity Collective, effective immediately. Brianna has been elevated to this new position of responsibility from her current Human Resources role at LIVunLtd, a wholly owned company of The Amenity Collective.  

Mitch Friedlander, CEO of The Amenity Collective states - “Brianna has demonstrated an unwavering commitment to improve the daily quality of life for all of our employees. As our company continues to grow, we needed to find the right person who could advocate for our people, and also put in place the latest state of the art platforms that would provide our staff with the best HR resources possible. Brianna is the perfect professional needed at this important time. She has truly stepped up and filled this new role with the energy and the vision we need to make The Amenity Collective a wonderful place to work for many years into the future.” 

Brianna Hoffman will be overseeing Human Resource operations in addition to building a department dedicated to serving the diverse needs of the staff within The Amenity Collective companies. Brianna’s focus will be on establishing the systems that will support the individual goals of each person within the organization, making career pathing a high priority, while also identifying, managing and implementing the benefits and services that support an optimal work/life balance for all staffers.

Mr. Friedlander went on to comment - “Brianna is a shining example of how someone can move up through our organization and become a leader in their own right. Brianna joined us as a Lifeguard, not so many years ago, and is now one of our top executives. It is truly a proud moment for me and our company.”   


About The Amenity Collective (TAC): TAC is the parent organization for LIVunLtd, LIV North, American Pool and Heartline Fitness, providing every facet of lifestyle amenity services related to concierge, aquatics, fitness and wellness services across the U.S. and Canada. The Amenity Collective offers an array of customizable services, all under one roof. For more information, visitAmenityCollective.com.

Rob Rhinehart