Amenity Collective Rebrands Residential Aquatics Businesses, Nationwide, as Amenity Pool Services

Amenity Pool Services has emerged as the new brand name for all The Amenity Collective residential aquatics businesses nationwide. On February 1, 2024, All Florida Aquatics Group, All Pool Aquatics Group, Bluewater Aquatics Group, and Poolman Aquatics Group were officially renamed as one company -  Amenity Pool Services.

Phil Carter, who has taken over the helm as President of Residential Aquatics commented, “Over the past several years, our company has set out to build and deliver a comprehensive array of swimming pool services to customers. We go well beyond weekly maintenance, offering any type of repair, renovation or construction that a customer may need. We are also very focused on recommitting our efforts in providing exceptional service to our customers. They rely on us to be consistent and reliable. That’s our first job. But we also have created a nationwide network, locally managed, that our customers can depend on and have confidence with when complex repairs and other services are needed.”

The launch of Amenity Pool Services creates a single, unified, national brand, where customers can expect a more straightforward and seamless experience. Customer service, field technicians, and repair experts are committed to consistent standards in providing customers with the best service and maintenance support possible.

Phil Carter added – “Our goal is to bring customers a new level of service in pool maintenance, repair, and renovation. Our team is working hard to deliver true customer satisfaction. That’s what we want to be known for. Our companies were named a Top 50 firm by Pool and Spa News in 2023 and that is exciting, but we have more work to do. The move to Amenity Pool Services is our next step in leading the way to top-tier service in our industry. Our years of experience have allowed us to grow, expand, and perfect our services and expertise. We hope to bring customers more value with every service we offer. We are also looking to expand our services with more attention on the commercial side of the business. We have the strength, knowledge and the experience to be the absolute leader in our category.”

For additional information, visit amenitypool.com. 

More About The Amenity Collective (TAC): TAC is the industry leader in providing every facet of lifestyle amenity services related to aquatics, concierge, fitness and wellness services across the U.S. and Canada. The Amenity Collective offers an array of customizable services, all under one roof. For more information visit AmenityCollective.com .